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Our Approach Seven Steps to Higher Sales
The following plan shows the steps IDEA takes to ensure a successful collaboration between all parties.
1) Interest
We check for the the need for our solution. If the need exists, we explain why our approach works conceptually to increase sales per shelf, reduce expenses, identify appropriate IDEA SmartProducts and determine next steps if warranted.
2) Discovery and Validation
During discovery, we research, check assumptions and validate whether an opportunity exists for the retailer to earn higher profits. If so, we estimate the magnitude of the specific results the retailer can reasonably expect.
3) Proposal
A written proposal is submitted to the retailer documenting IDEA’s understanding of our requirements, recommendations for improvement, and an outline of timelines and expected results.
4) Due Diligence
IDEA works together with the retailer to double check to be certain that our solution will work in your environment. We review the full details of an agreement including terms and conditions as well as fees and bonuses to be sure everything is understood and agreed upon.
5) Agreement
This is simply the retailer's formal acceptance of the agreement mutually defined in the pervious step.
6) Setup and Planning
The full details are shared, customized and sequenced for the retailer's specific situation. Buy-in is gained from all the employees whose support and assistance is required. Then, the first step is interconnecting IT systems. Data is gathered, targets are set and systems are tested. During this time training requirements are defined.
7) Rollout and Review
SmartProducts are delivered to the stores in a phased approach. Results are collected, any issues are identified and specific improvements are agreed upon. The rollout continues after any adjustments have been implemented. Using the metrics agreed upon, results are tracked. |
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